6 Brilliant Recruitment Marketing Campaigns

Candidates wish to feel linked to your brand name and sense that employers comprehend them as people. So how can employers stand employment apart from the crowd? Employers must be proactive in their technique to drawing in prospects, and recruitment marketing is the solution

Recruitment marketing is a fairly new method to draw in prospects, both passive and active, to your business. It includes embracing the very same principals and methods utilized by marketing to attract prospects and employment increase brand awareness. Some examples of marketing practises now being utilised by HR groups include: lead generation, SEO, guerrilla marketing, social marketing, customised candidate journey and content development.

According to SHRM, companies that integrate recruitment marketing into their hiring technique can produce 3 times more candidate leads than those who do not – leading a 100% higher close rate on candidates. Additionally, research study by Allegis discovered that running a recruitment marketing campaign can conserve companies approximately 40% on total talent costs. On top of these cost savings, recruitment marketing increases company brand name and attracts an approximated 50% more qualified prospects.

It’s exceptional to see how a deep understanding of your candidates can lead to campaigns that encourage them to do something about it. We’ve assembled a list of 6 of our favourite creative recruitment campaigns that you can take inspiration from for your next recruitment marketing project. These projects pressed the borders of traditional job advertisements, and for many, the application processes went viral.

Examples of recruitment marketing campaigns

Ogilvy: The World’s Greatest Salesperson

To engage and work with the most proficient salespeople in business, Ogilvy, one of the worlds most popular ad agency, ran an imaginative recruitment campaign to find ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks marketing in mix with their YouTube channel. Here they invited the prospective candidates to film themselves selling a brick. The reward? A 3 month paid internship with Ogilvy and the possibility to pitch at the Cannes Lions International Advertising Festival.

A great benefit to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a basic technique of recruitment marketing projects.

They are an excellent way to bring in enthusiastic candidates along with acting as a preliminary screening test. Companies might ask candidates to fix puzzles, employment compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive technique to recruitment marketing is Google’s 2004 puzzling billboard. This marketing project was a terrific success for Google and made full marks online within mathematical and engineering forums – even before Google was understood as the brains behind the operation.

The signboard, positioned in Silicon Valley, presented an intricate mathematical equation to passers-by and challenged those who thought they were smart sufficient to fix it. Once resolved, the equation revealed a website URL (www.7427466391.com) that the solver should check out.

Those wise adequate to fix the billboard puzzle were given one last puzzle as soon as on the site.

Successful candidates received the message:
“Nice work. Well done. Mazel tov. You’ve made it to Google Labs, and we’re delighted you’re here. Something we found out while building Google is that it’s simpler to discover what you’re trying to find if it comes looking for you. What we’re looking for are the very best engineers worldwide. And here you are.”

The billboard was an engaging way to attract some of the smartest minds to Google. Google organized this prospect pool into enthusiastic ‘issue solvers’ – a highly esteemed skill at google.

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IKEA: Assemble Your Future

Upon opening a brand-new shop in Australia, IKEA had the job of employing 100 workers. To fill this high number of positions, they had to think big. IKEA’s outside package thinking led to a wonderful “inside the box” option.

IKEA decided to target those who they knew currently liked IKEA by putting ‘profession guidelines’ inside the box of IKEA products for clients to discover upon opening their product. The instructions mirrored their popular assembly instructions, instructing customers on how to “assemble your future”.

The campaign was a big success, and customers loved it. Countless clients applied, and IKEA worked with 280

staff members who admired the IKEA brand. The reason for the success of the project was not simply down to its creativity however likewise because it talked to IKEA’s existing brand name ambassadors, their clients. Many recruitment messages can get lost in the sound online and in-store. The shipment of this recruitment project effectively gotten in touch with candidates in a personalised way, in their own homes simply as they’re concentrated on assembling their brand-new furniture.

Volkswagen: A Surprise Message

When Volkswagen had to work with skilled mechanics, they thoroughly thought about where this target market hung out so that they could interact their recruitment message successfully.

Volkswagen selected an apparent but uncommon placement, the undercarriage of automobiles in need of repair work. Volkswagen intentionally dispersed faulty vehicles with the message hidden beneath to service centres throughout Germany in anticipation of bring in experienced workers.

Volkswagens project was a terrific success, and they worked with numerous skilled mechanics while authenticating themselves as an innovative and enjoyable brand name.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were aiming to draw in ambitious trainees to their business. They reached trainees by going to the one location ensured to have students around, campuses at several Swiss universities.

McKinsey delivered pencils with comically lengthened erasers. Printed on the side of the pencil was a message that read “We’re trying to find students who aren’t satisfied with just any service. www.McKinsey.ch.”

The project’s goal was to pre-filter candidates by drawing in those that aren’t pleased with just any service and wonder innovators. The pencil twisted the rules of marketing, and employment it’s simple message resonated with numerous, leading to premium graduate hires at McKinsey.

Just like this pencil, recruitment marketing campaigns do not have to be costly, and business can state a lot in only an easy declaration.

Marriott: A Personalised Careers Page

Marriott is an excellent example of companies doing recruitment marketing properly. Their professions page has 1.2 million likes, and they release content twice a day – often more. They share material that possible staff members can associate with and feel motivated by, such as specific employees accomplishments, days in the life of a staff member and basic day to day updates from across the Marriott network.

Marriott wishes to communicate a sense of personalisation with their professions page so that potential employees can develop a genuine connection with the brand name. They attain this by permitting called employees to answer any concerns on the professions page from the business profile. Marriot also offers a chat service to those seeking to discover more about life at the business and suggestions on how they can effectively get a position.

Marriotts strategy shows you don’t require extraordinary out of the box thinking to link with candidates. There are a myriad of methods your business can approach your recruitment campaign. Marriott’s method is basic, and any company can replicate this method and accomplish the very same success. Have a designated location where you share insights on life at your business and most importantly, listen to potential prospects and react to their concerns promptly and efficiently.

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Step 1: A terrific recruitment marketing Campaign. Step 2? Occupop!

We can assist you evaluate candidates, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will make sure that your candidates have the very best experience possible and you have time to concentrate on what matters, your people. Discover more about us here.