12 Creative Recruitment Campaign Ideas To Inspire You

A terrific recruitment campaign idea can considerably improve a brand name’s attractiveness in the talent market. And the bright side is that it does not constantly need a crazy budget!

Now is the time to inject some creativity and fun into your recruitment campaigns and shock those uninteresting, overused recruitment methods that typically start with posting on job boards (boring).

When your skill team starts producing initial, interesting campaign concepts that connect into and strengthen your total recruitment strategy, you’ll quickly discover how to attract the best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment projects are everything about developing enjoyable and engaging ways to draw in great candidates to your brand and make a bigger effect on applicants.

Examples include recruitment through a dating app, utilizing a strange code to break, hosting meet-ups, or enlisting the aid of an immersive virtual tour.

– You can develop innovative concepts for your recruitment campaign by evaluating the concerns your talent team has now, investigating how other business hook applicants, or brainstorming brand-new ideas with your group.

– Three examples of companies believing outside package include IKEA’s 3D-printed meatball project, Volvo’s S90 model car that interviews its own specialists, and a truly fun one by Deloitte-a zombie recruitment video (yes, you can’t miss out on that one, so continue reading).

– After releasing your project, develop abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent team can choose from our library of over 150 test templates to streamline and automate your hiring process.

What is a creative recruitment project?

Recruiters or talent acquisition groups that use original recruitment project ideas, such as video games, crack-the-code tests, AI recruitment bots, or video content, connect directly with the hearts and minds of their target market.

How do you know if your company is using creative concepts in your strategy?

Well, has the skill team been utilizing the exact same recruitment marketing technique for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the exact same traditional techniques that everyone else uses, there’s no other way your brand will stick out in the crowd.

When companies engage with prospects in a thoughtful, impactful method with their recruitment marketing, they’re most likely to draw in the competent individuals they’re looking for. Now, here’s how your group can start doing things in a different way.

How do business think about innovative recruitment campaigns?

It’s not too complex. Let’s stroll through the actions for developing effective, original recruitment marketing.

Step 1: Identify your team’s most significant blockers in getting leading skill.

Step 2: Next, brainstorm concepts or methods to get rid of those difficulties. Here are some ideas:

– Get motivation from other companies currently considering of the box.
– Put yourself in the shoes of your target market and consider methods to communicate with them in a style and tone that will interest them, such as an animated video.
– Connect to colleagues to gather ideas from a varied group.
– Consider what your business values highly in its existing employees.

Step 3: Bring all your ideas together and create your recruitment project method, consisting of the channels you’ll utilize to publish it, such as social media and your careers website.

Step 4: Review your project cost and ensure you have the spending plan you require, or adjust your plan accordingly (keeping in the good stuff your target audience likes).

Step 5: Launch your project and hope your job advert and other campaign components get extensive national, worldwide, employment (and even viral!) attention.

Do we need to contract out specialized elements of our recruitment projects?

Possibly. We know that not all business have the resources to manage every element of an imaginative job in-house. In that case, you might require to contract out specific parts to a company, such as:

– Designing social media or other digital ads
– Creating a video (that doesn’t look like your nephew stole your mobile phone).
– Creating a complex game or nerdy formula as a recruitment test

Ok, now for the fun stuff.

To assist you win on this brand-new path, we have actually pulled together some genuinely ingenious recruiting ideas below. Companies that developed some initial or innovative attention grabbers to draw in fantastic candidates.

12 imaginative and motivating recruiting project examples

Let’s face it, numerous organizations need a recruitment process makeover. Especially if they desire to draw in young, competent candidates (and the business’s company brand name is as appealing to them as a 1970s film).

The following companies (the majority of which you’ve most likely become aware of) also required some fresh concepts for their recruitment marketing to jazz up their out-of-date image-and they all prospered.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough numbers of junior staff for white-collar workplaces.
Recruitment strategy: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, ads, recommendations.
Their most initial campaign idea was certainly their US zombie recruitment video-a Walking Dead-themed recruitment advertisement that ran during the program’s season ending. It may not have featured at any big global marketing celebration, but it sure got individuals talking. Which’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for unsafe professions like the army is becoming harder.
Recruitment method: Using pop-culture referrals to bring in a wide variety of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This project is unique because it utilizes the concepts of great advertising or copywriting by attracting what is essential to its particular target audience-communicating about their values and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently highly undervalued and is likewise experiencing a rapid increase in demand post-pandemic.
Recruitment strategy: Using psychological and aspirational messaging to draw in individuals whose worths line up with the business’s purpose.
Tactics: Advertising campaign throughout TV, digital, print, radio, social, and direct mail.
Recruiting for a job that is normally incredibly under-appreciated absolutely requires some extra innovative juice. Home Instead decided to utilize the services of an expert firm for this project to refresh their brand name and hook precisely the right sort of people.

The company produced very emotive recruiting videos for this specific niche industry, which 100% struck the mark with their “can’t assist however care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career location, and filling tech and digital jobs was a difficult job.
Recruitment technique: Using a major innovation trend to sign up with the discussion and boost their awareness in the tech talent circles.
Tactics: An experimental recruitment campaign utilizing 3D-printed meatballs.
Now, this is a genuinely original campaign run by the Swedish furnishings producer IKEA. To draw in talent that considers of package, they invited possible prospects for an interview over a dish of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor lacks in hospitality post-Covid.
Recruitment strategy: Targeting jobless, underemployed, and ready-to-work prospects wanting to begin their professions in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social media, digital display ads, radio, and press protection.
These guys are helping to fill a major pandemic-driven work gap. In the US alone, the Bureau of Labor Statistics shared this eye-opening statistic:

The industry has actually regained 6.9 million tasks given that April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their project makes potential newbies knowledgeable about the large variety of benefits readily available with a profession in and uses reviews from present staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, implied trying to bring in 1,000 new employees over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech skills who want to work remotely.
Tactics: A physical recruitment drive in a top quality Van

This one’s absolutely another creative recruitment project that the software application company, Atlassian, introduced just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their novel idea aligned well with their work-from-home policy that they were likewise ‘driving home’. And hopefully, their ingenious thinking has actually helped them meet their Australian and worldwide intake objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and lack of gender variety.
Recruitment method: Building a transgender and gender-diverse skill swimming pool.
Tactics: Updated recruitment process

This campaign hit at the heart of the ongoing issue of gender equality in mining. Global mining giant BHP recently ran an effective, global-first (for BHP) effort to assist minimize hiring biases by refreshing their out-of-date recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying team lacks post-Covid
Recruitment strategy: Targeting a very specific skill segment – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another project that’s believing out of package. After discovering a remarkable market insight that “around 78% of British parents aged 45 and over want to take on a brand-new difficulty once their children fly the nest”, EasyJet crafted a recruitment campaign targeting this specific talent swimming pool.

Filling the team scarcities with prospects who are over 45, whose kids have lastly flown the nest, and who are now looking for employment a brand-new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a popular international motor program and establishing the brand name as an emerging center for vehicle software engineering.
Tactics: Event PR

Now that’s turning your average recruitment campaign technique on its head for sure! The team incorporated AI into the automobile’s pedestrian speech innovation and vehicle connect system to test the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive candidates.
Recruitment method: Using an innovative, gamified method to engage passive candidates & offering a totally free present.
Tactics: Skills test was promoted on social media platforms

Our sibling company, Toggl Track, wanted to hire an SEO supervisor and thought of a fun campaign that ‘d be a win-win circumstance for all. We produced an abilities test challenge and advertised it throughout social networks, providing a complimentary tee shirt to applicants who achieved high scores.

Reaching passive candidates while getting the word out about our brand name to other talented employees worldwide-it does not get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment strategy: Activating a new disruptive company brand to bring in graduates.
Tactics: Campus recruitment with an experiential VR tour, careers page overhaul, video series, redeveloping all in-store and school recruiting visual properties

Walmart’s huge skill acquisition project was produced by Nexus and helped give the brand name a much-needed facelift (since the seller might not have actually been leading of lots of candidates’ preferred company lists).

12. Lowe’s Canada Recruitment Campaign

What is the project trying to accomplish?

Problem: Attracting young employees in the middle of a labor scarcity.
Recruitment method: Using a growing interest amongst youths in home restoration and crafting an engaging worth proposal to set themselves apart from other employers.
Tactics: An exhibit, The Hall of Fail, employment that provides remodelling fails recreated as artworks, out-of-home, web, and social media content

Intending to hire some 5,000 people in a year amidst exceptional labor lacks, employment Lowe’s Canada was facing the huge challenge of drawing in more youthful workers. Partnering with an innovative firm, the brand developed a recruitment project focusing on opportunities for development and knowing within its network.

They have actually likewise found that 88% of Gen Z students wish to work for employment employers who offer them access to training and development opportunities.

Training is a priority for us, so we ensure to offer detailed training to everyone who joins our teams. Working in among our stores is an excellent opportunity for individuals to get understanding that will benefit them all their lives.

Inspired by this insight, the brand released a campaign and exhibition that develops on the desire to discover by revealing engaging examples of renovation failures that youths can avoid by working and learning at one of the brand name’s stores. Each of the displays had a QR code for using directly for the various employment opportunities.

Considering your next initial recruitment project strategy?

We hope this list has got you buzzing about your next recruitment campaign and how you can match those innovative business to approach candidates.

Whatever the role, from getting up the best engineers to roping in the world’s greatest salespersons, employment your recruitment marketing efforts are sure to strike their hearts and minds if you use your creativity!

One easy way to add sparkle to your next recruitment project while making it fun and engaging for you and prospective applicants is to begin with skills tests. And, no, you do not have to create tests from scratch. Our test library is overflowing with role-specific concerns established by the experts.

Bid farewell to inappropriate candidates and the hours squandered screening CVs. Create a totally free Toggl Hire account today to see just how basic, fun, and fair hiring can be.

Juste likes examining through writing. A copywriter by trade, she invested the last 10 years in start-ups, telling stories and structure marketing teams. She works at Toggl Hire and discusses how services can recruit truly excellent individuals.